HABTAMU ABAFOGE, ETHIOPIA
IT’S NOT ABOUT ENTREPRENEURSHIP
IT’S ABOUT MAKING A DIFFERENCE
A young man named Habtamu Abafoge did not wake up one morning wanting to be an entrepreneur. Instead, he watched pre-term babies dying unnecessarily in a remote hospital and wanted to make a difference. What did Habtamu do? In the under-funded and under-equipped bio-medical labs in Jimma, Ethiopia, he designed a prototype that could reduce infant mortality while being affordable en masse for rural Ethiopian health care providers.
It’s not about innovation: it’s about circumnavigation
More than 350 winding kilometers away from Addis Ababa in the green hills of the former Oromo Kingdom, you will find Jimma. There you will meet Habtamu, the soft-spoken bio-medical engineering graduate at Jimma University. To understand Habtamu and his infant radiant warmers, you must understand Jimma, a city of contrasts. With a population a few ticks over 200,000, Jimma is no backwater Ethiopian village. Jimma University alone enrolls 40,000-plus students and is the leading national public research institution in all of Ethiopia. However, Jimma is far from the shiny high-rises and the “first of its kind in Africa” systems of Addis. It is far from the Addis-Djibouti train that links Ethiopia to foreign markets. Jimma is a quiet city with a few paved roads through town, surrounded by coffee and tea plantations, and cattle, all saturated with tropical rains. Little comes and goes and innovation only occasionally trickles in.Understanding Jimma is key to understanding Habtamu and the barriers to success for this student who set out to make a difference in the world. Habtamu will need you to suspend your disbelief as he overcomes the barriers of location. The designer of infant radiant warmers is now the founder of Simbona Africa Healthcare to realize the Simbona baby warmer prototype. And so, with steady perseverance, he leaps over, circumnavigates, and wrestles with hurdles to bring his baby warmers to the market.For his efforts, the 2015 African Entrepreneurship Award granted $25,000 for a project with the “Most Potential for Long Term Impact.” And now, Habtamu is on the journey of turning potential into impact, and meeting the challenges of his location along the way.
It’s not about business plans: it’s about being mentored
On a 2015 visit to Jimma, the African Entrepreneurship Award team met a bio-medical engineering student big on heart, but small on know-how. Habtamu admits as much and noted, “Before I applied for seed funding, really I had no knowledge about business model development, financial projections, and feasibility.” Habtamu did not set out to be an entrepreneur, but to make a difference in some way. In Jimma, his prototype took shape. And, with Award mentoring, so did his knowledge of entrepreneurship.
Winning mentoring and funding from the African Entrepreneurship Award started Habtamu on the journey from idea to fruition. He wisely says, “Smart ideas by themselves can’t bring the expected impact that we spend our time dreaming about.” Award mentoring, along with fiery crucible of the 2015 Boot Camp and the Presidential Jury, made Habtamu’s business succeed. During 2015 Award Round mentoring, Regional Mentors from East Africa and worldwide Global mentors advised Habtamu on his business idea. Mentors encouraged his idea and boosted his confidence, but another advised that he better forecast costs and his revenue. For Habtamu, sourcing high-tech parts in Ethiopia would provide a daunting, but not impossible challenge. As Habtamu passed from Round 1, to 2, to 3, and then as he hesitantly crossed the stage a winner, the challenges of material sourcing and prototype development confronted him head on.
It’s not about business: it’s about changing history
But is this confrontation all worth it? What is the Simbona Baby Warmer prototype that Habtamu hopes to bring to the market? Habtamu confidently states: “Simbona Baby Warmers can save the lives of thousands of pre-term babies in many regions due to its affordability in remotes regions of low and middle-income families.” Habtamu wants to bring his baby warmers to the nearly 700 underserved hospitals in Ethiopia. So far, he has four major institutions interested in getting the Simbona in their facilities. By recent estimates, Ethiopia has a population approaching 100,000,000, the second highest in Africa. And, while access increases daily, according to the World Bank only 27% of Ethiopians have electricity, and, infant mortality is still too high. With Simbona Baby Warmers, Habtamu desires to make preventable infant mortality a tragedy reserved for history books. His solar powered baby warmers provide life-saving care for rural clinics, and households with babies in need of special care as they enter the world. Habtamu eagerly anticipates the product on the market. He says, “When the product becomes available for market its social and economic impact will be high. The Ethiopian health facilities, government and non-government health centers and hospitals are beneficiaries of the project.” Since winning the Award in October of 2015, Habtamu has steadily navigated the challenges. He noted that “due to some medical regulations of the country, the product has not reached the end users” and that “medical device manufacturing is difficult in the current situation of my environment.” But, he has kept pushing ahead.
From One Idea, to Five Employees
When Habtamu started the journey with the African Entrepreneurship Award in 2015, he started alone. One student with one big idea. And now, after $25,000 of funding and a boost of confidence, this one-man show from Jimma now employs five permanent staff. His team works with him on design and product development. Habtamu hopes that with the launch and local manufacturing of some of the units he can “create job opportunities for many Ethiopians.” Coming alongside Habtamu were also a series of mentors throughout the African Entrepreneurship Award journey. Mentors praised his idea, but, for all of the praise, there were several “however” comments from mentors. One encouraged him with “your idea is good…however, you need to be smart with your design as the existing products likely have intellectual property rights that you if you infringe upon can shut you down.” In Round 3 of the Award, a round that includes a full projection of spending and revenue, another “however.” His mentor told him, “Brilliant positioning – you can’t do better than saving the lives of babies in Africa. However, in my opinion your financial plan is conservative in what it will cost to bring this product to market.”
Habtamu takes the “however” comments to heart and learns from them. Mentors on the post-funding journey advise him on these challenges. The journey into entrepreneurship has been hard, and the challenge of bringing his product to market has tested him. Habtamu says, “When we involve ourselves in a significant impact for Africans, whether it is big or small, we should know the commitment and dedication is bitter and deep!” Despite this struggle, Habtamu is “eager to see the difference we are going to make for society.”
Innovation Comes to Jimma – a first for Ethiopia
Jimma should keep being Jimma. Perhaps there is something special about those green hills, hours from the fast-paced capital city. Perhaps there, Simbona Africa Healthcare would have remained an idea, and Habtamu would be off working at a clinic in the city. Instead, Habtamu is preparing for impact. In addition to developing his product, he has launched the first of its kind, healthcare innovation hub at Jimma University. The hub is located in the newly renovated Jimma University medical center. The university, already a pioneer in biomedical engineering, is now a hub for engineers and business experts all over the region.
Habtamu envisions an innovation hub where students, graduates, and outside experts together can “solve the Ethiopian healthcare challenges.” The student, and now we can add entrepreneur, innovator, and consultant from Jimma wants to keep Jimma authentic, but also impact the lives of countless babies across the region.
Source: https://www.ir-bmcebankofafrica.ma/sites/default/files/2018-11/Inspiration%20 and%20Impact%20Case%20Study-_2.pdf